Your ability to plan, set goals, and create action plans to accomplish your goals is the mark of someone who is truly successful.  This skill to set goals is a life-long endeavor.  It is a habit that must be cultivated daily for a lifetime.  This single activity will have the greatest impact on your life over any other achievement skill.


To be disciplined in setting goals is to sit down with paper and pen and make a list of things you want to acquire, attract, or accomplish in the next several years.  Earl Nightingale said, “The problem with people is not achieving the goals we set, it is actually the process of setting them in the first place.”  We are all goal-seeking organisms.  Your subconscious mind will work on the goal you give it until it is accomplished.  However, you must first set this vast powerful computer in motion by setting the goal.


To achieve a well-rounded, joyous life, we need to be working toward our goals.  When it comes to goals, the journey is almost better than the destination.  Success was defined by Nightingale as the progressive realization of a worthy goal.  You become successful once you set the goal and work toward it.  Success is not found only at the attainment level but also in the striving for attainment level.


You need goals in all areas of your life.  It is not good enough to set your sights on your business or commission earnings or transaction sides.  You need goals in family, spiritual, physical, financial, and mental areas of your life.  This is the only way to achieve balance.


Organize your goals in all areas based on priority.  Put the most important ones on the top.


Our overall goal for our life should be to be a continuous goal setter.  We need to become so focused and clear on what we desire that every hour and every day we are doing the things that are moving us in our direction of choice and toward our goals.


Studies have shown that you will save ten minutes in execution for every minute that you invest in planning or goal setting.  What an incredible return on your investment of time.  How often would you invest in an opportunity that allowed you to put in a dollar and got ten dollars back?


Seven Keys of Goal Setting


  1. Your goals must be specific, detailed, and clear. You must invest the time to put them in written form.  There is a direct link between your writing the goal, seeing it being written, and burning it into your subconscious mind.  The goals you desire must be specific, not vague.  To set a goal to be rich or be happy will not draw you to it.  Well-written goals are like magnets – they will draw you to your desired result.  Your goal must be concrete and tangible.  Highly defined goals are attained – fuzzy goals are forgotten.


  1. The goals you set must be measurable. How can one truly measure happiness?  You have to be able to analyze and evaluate your progress and your results in a tangible way.  Many people have a goal of being rich.  You need to know specifically how much money rich is.  Your need to know the specific time period you want to achieve it by.  Now that’s a goal.


  1. The best goals have deadlines. They have a time by which you need to accomplish them.  They also have interim steps along the way that can be monitored.  These sub-deadlines or schedules are critical to success.  There are no unrealistic goals; there are merely unrealistic timeframes.


  1. Goals need to challenge you to capacity or beyond. They will stretch you and mold you into a new person.  Jim Rohn wisely said, “It’s not the money that makes the millionaire successful; it’s what he had to become (as a person) to earn a million dollars.”  If you took the money away from that millionaire, he would make it back twice as fast as before, because he learned the skill to make it in the first place.


  1. Your goals need to possess congruency with your values and beliefs. Your goals also have to be harmonious with each other.  Let me give you an example: I want to lose 40 pounds, but I also want to eat Dreyer’s Rocky Road ice cream every night before I go to bed.  One of these goals will need to give way to the other.  They are not congruent with each other.  There is no way I can achieve both at the same time.  You cannot achieve goals that are actually contradictory.


  1. Your goals must have balance between your personal life, family, financial, spiritual, physical, mental, and business goals. Just as a wheel needs balance to rotate properly, we need balance to get anywhere in life.


  1. The largest most difficult goal in life is to define your purpose goal. We all have one goal that is at the core of our being.  Our life moves to greatness when we decide upon a definite purpose or focus for our life.


I can speak from personal experience.  When I determined my “core purpose” was to make meaningful impact in the lives of all the people I come in contact with, my perspective changed dramatically.  My enjoyment of my day to day “work life” increased.  Fortunately for me, I get to live my “core purpose” daily by helping people such as you reach their fullest potential and joy in life.


Real estate Agents seem to work off a floating schedule – if any schedule at all. They work when they want to work and play when they want to play. For most, there is no regular pattern of work time. The trouble with this approach is that it leads to low productivity and low earnings.

The most successful people in any profession are usually highly scheduled. Have you ever met a successful doctor who tells patients to “come on in any old time”? No, doctors have highly scheduled lives. They have blocks of time divided into specific time increments set up for seeing patients. They know how many patients they need to see each day to create the lifestyles they choose to live. Why shouldn’t we run our businesses the same way? It’s certainly more efficient than the way most of us run our businesses now.
Time Blocking for Realtors In North CarolinaTo be successful, you must “time-block” your day. This scheduling is one of the first disciplines we work on with our clients. We help our clients understand that they (not their buyers, sellers, and prospects) control their schedules and that certain activities should be blocked into one’s daily schedule. These activities should be done only during those blocks of time. You need to schedule time daily to prospect, to follow up leads, to negotiate contracts, to return phone calls, to make listing presentations, to show property, to plan your business, to meet with staff, and to follow up on escrows. These activities should be clearly blocked in your schedule at specific times. The better you “time-block”, the more effective you will be. How effective you are, in turn, relates directly to your bottom line. The better you adhere to your “time-blocked” schedule, the more success you will have in sales.

You need to remember to allow for a little “flex time” or “play time”. You will need some time to relax and decompress mixed into your schedule. This relaxation time will enable you to stay focused and sharp during the “up time”. Giving yourself 15 minutes of “flex time” every two to three hours should be sufficient to break the tension or to catch up, so you can stay “time-blocked”.

Your focus must be on getting people to move into your schedule. You need to move listing appointments into your specified time blocks; to show property during normal business hours, instead of at all hours of the day and night; to have regular times when you speak with or meet face-to-face with your lender and escrow Agent regarding files in process. How much time is wasted playing telephone tag with people with whom you do business on a regular basis?

I know that a lot of you are saying, “How do you do this? You can’t get people to do this.” I don’t believe that. I had a strict “time-blocked” schedule for years. I required people to meet with me on my terms and in my schedule; it can be done. The first step is to decide that you are going to do it. The next step is to give your prospects and clients the opportunity to meet with you in your schedule. Rather than asking, “When do you want to meet?” or “What’s good for you?” ask them to meet you at specific times within your schedule. Give the client a choice between two times. You will be amazed to see how many people will select one of the times . . . doing business with you on your terms. You have now set a new work standard for you and your clients. You are the one in control, not your prospect or client.

Take back control of your business and your personal life. “Time-block” your way to both personal and professional success. Your family will be glad that you did.